Covid-19 impact on Digital Market

Most companies are moving towards digital marketing and since marketing is an integral part of any company, the demand for digital marketers is quite high. If you specialize in skills like SEO and SEM which can make a business more profitable, then you can easily land a high-paying job.

Firstly we have know what is digital marketing, Covid-19 and prevention from Corona virus.

Digital marketing is the component of marketing that utilizes internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services.

Coronavirus disease (COVID-19) is an infectious disease caused by a newly discovered coronavirus.Coronaviruses are a large family of viruses that are actually common throughout the world and can cause respiratory illness in people and animals.

How to prevent from Corona virus?

The best way to protect yourself from contracting coronaviruses is by using the same daily habits that help prevent the spread of many viruses, including the common cold and the flu. To help prevent the spread of disease always:

  • Avoid close contact with people who are sick.
  • Wash your hands with soap and water frequently. Wash with soap and warm water for 20 seconds. If soap and water aren't available, use an alcohol-based hand rub.
  • Avoid touching your eyes, nose, and mouth with unwashed hands.
  • Stay home when you’re sick (and keep sick children home from school).
  • Cover your cough or sneeze with a tissue, then throw the tissue in the trash and wash your hands. If you don't have a tissue, cough or sneeze into your upper sleeve or elbow, not your hands.
  • Clean and disinfect frequently touched objects and surfaces.

Now how the covid-19 effects the Digital marketing:

Positive effects:

  • Nowadays in this covid-19 we have to physically maintain distance from customer which may harm the organisation or company so by the use of digital marketing we have connect with our customers easily.
  • During this pandemic situation the most of the part of the world are lockdown so how can we help the companies in continuous growth. So by the use of digital marketing we can connect to the customer with the help of internet and social media for that the digital marketing knowledge is important.
  • Most of the business or companies are now connected to their customers by the help of internet the that process is known as Digital Marketing.

Negative effects:

  • As the most of the company are now connected with their customers using internet so the competition level for the same trade are increases.
  • So for surviving in the market the most important thing is to be more attractive and demandable for the customers.